Archive for October, 2008

10/31 The Importance of Brand Building

A company’s logo plays an essential role in creating a corporate identity. However, just having a catchy logo or tagline is not enough. To make your logo effective and to get it ‘out there’, a branding strategy needs to be employed. A single logo used time and time again reinforces your company’s image, building credibility to your employees, potential customers and existing clients.

A good place to start building your company’s branding image is from within. Integrate your brand within your company’s office and start building the loyalty toward your corporate identity with your employees. It is essential that your employees have respect for your company and brand so this is reflected to your clients. With Christmas coming up a good way to reward your hard working employees is with the giving of a corporate gift branded with your logo. Every time the product is used your brand is reinforced.

By promoting your logo to existing customers you build customer loyalty to your brand, you show you are stable and serious about your business with them. When your clients see your logo they will immediately associate it with your product or service. Again the giving of a corporate gift or a collection of gifts to your existing clients is not only a way to thank them but also reinforces your company’s image.

When it comes to promoting your brand to new potential clients, the tactic you need to employ is slightly different. A large quantity of items are needed to be used as giveaways for conferences, trade fairs or exhibitions. So how can you find large quantities of low cost items that still will be of use to potential clients? With the leading online promotional merchandise company you can select a wide range of items all of which can be branded with your logo. From essential office stationary to logo bugs. Your potential clients will take these giveaways into their workplace or home where everyday your company name will be in constant view reinforcing your companies image time and time again.