Have you ever felt the adrenaline rush of completing a flawless sales pitch, with a fabulous product and knowing that your personal panache will have earned your company its next big contract? It’s a fantastic sensation, however all too often we come away from these business situations with niggling doubts over our performance – was there any way we could have pitched it better, or made ourselves more memorable?
One innovative way to make sure that your company is remembered positively is to take quirky ‘mobile marketing’ tools with you to such meetings. The excellence of your sales patter, product knowledge and product capability will not always make you stand out, yet imagine kicking off the meeting by producing modern confectionary branded with your company logo as an ice breaker. These would certainly ‘sweeten’ any deal and ensure that your company would be remembered as original, even if the products you sell are not renowned for being revolutionary.
More and more companies are looking to diversify their marketing strategies away from simple billboard or TV advertising. Personally branded corporate gifts, confectionary or other quirky gifts is a cutting edge way for a company of any size to gain recognition for being different, interesting and memorable.
Crucially, promotional gifts are often small enough to be carried to meetings by company representatives, turning them into a useful, portable marketing tool. They can also be an effective incentive to employees, letting workers buy into the ‘ethos’ of their company as well.